Nutrition for Health and Social Care Essay

In this assignment, I will be making realistic recommendations for decreasing negative impacts on the health of one individual. The individual I will be making recommendations for and talking about in more depth is James. As it states in the case study, and James has a BMI above average, therefore, in this assignment, I will clarify in full detail what he could do in order to live a healthier lifestyle and lose some weight as James is 54 years old overweight. In addition, I will also be stating the advantages of acting upon and following the recommendations I have made as well as the disadvantages if he did not follow them and continued with his normal diet. â€Å"Food is essential for life but what we eat is subject to a wide range of influences. Recognising these and taking account of them when planning menus and preparing food can make the difference between and individual eating sufficiently for their needs or not†. James is 54 years old Chief Executive of an international company. He is single with no children, and admits to not paying much attention to his diet. Due to working long hours, he often skips meals, and ends up snacking. He sometimes grabs a takeaway on the way home because he’s not good at cooking, and hardly does food shopping and he lives miles away from the nearest supermarket, and so there’s usually nothing indoors to eat. At 6’1, he weighs 212 pounds and has a BMI of 28. He admits to feeling a little tired, recently. James dietary habits are impacting him negatively because he at an age where he is at risk of contracting some type of serious cardiovascular diseases, for instance problems with his heart or his arteries being clogged with fat because of consuming a lot of unhealthy foods, which could be fatal. James health factors are already beginning to have negative impacts on him because as it states â€Å"he admits to feeling a little tired, recently†. If James does not alter his behaviour towards his health for example taking more care and paying attention to his health, not only will he continue to gain a lot of weight but he will also have a hard time losing the weight as he will have a great amount to lose. I recommend that James goes on a diet and makes lifestyle changes. However prior to beginning his diet, I think it’s highly important that James visits his GP and research about dieting and losing weight the right way rather than doing it the wrong way to see faster results and be at risk of other health problems. After he has done his research, He should start off his diet slowly, for instance he could start by cutting out fizzy drinks and alcohol because they both contain great amounts of calories and fizzy drinks have a lot of sugar which is not good to constantly have, and replacing them with water. Water is extremely beneficial to the body because it refreshes your body and keeps you hydrated, and also drinking the recommended amount of water daily combined with a healthy diet, will contribute in weight loss and a healthier body. James should then begin to make food choice changes and portion control, for example cutting out fatty foods and consuming large portions of food. It states in the case study that he does not pay attention to his diet and because he works long hours, he often skips meals and that he is not good at cooking. James will have to now pay a lot of attention to his diet because it is putting him at risk of serious health problems and the first thing he should do is look on the internet for food recipes. If James does not want to cook at all, he should order his food from shops such as Marks and Spencer’s which have a variety of different healthy meals and also have home delivery so he could have the food delivered to him. Although he works long hours, it is vital that he does not skip any meals during the day, he should prepare a healthy meal at home and pack some to take to work and eat during his break, and he should also incorporate fruits for snacks and a bottle of water to take to work every day. This way he will not have to buy unhealthy take away meals to eat. In addition, James should attempt not to eat heavy meals before bed, he should have a light dinner and if he feels hungry late hours of the night, he should eat fruits and drink water to fill him up. After James has become accustomed to his new diet choices, he should now incorporate exercise to his diet. However it states in the case study that James works long hours which could be problem if he is trying to incorporate some exercise to his new lifestyle. The way to overcome this problem would be for James to have a plan. He should plan out his life for instance what ime he departs for work, what time he’s back home and the amount of hours he has free after work. Due to the fact that James works long hours, I think that he would benefit highly from buying aerobic DVDS and exercising in the comfort of his own home rather than going to the gym after a tiring day at work. He should start off by buying beginners DVD and gradually progressing to the more intense work out. However the DVDs must be suitable for his age and also he should consult his doctor prior to starting the exercising routine. The advantages of these strategies I have implemented above for James is that he will lose weight, he’ll be living a healthier lifestyle, he’ll become accustomed to not eating unhealthy foods and he would have the skills and knowledge about health and how poor diet contributes highly to health problems. The disadvantage would be if James decided not to act upon the recommendation and continued his bad habits of constantly eating take-away, skipping meals during the day and not exercising. The fact that he is 54 and is overweight is highly worrying because he is now at risk of getting diabetes, clogging up his arteries, suffering from a heart attack and other life threatening health problems. If he does not change his diet he is most likely to endure one of the health problems I have just mentioned and in worst cases it could lead to instant death. James lifestyle also has a huge negative effect on his health. This is because he has no wife or kids, whom could’ve helped James more, by for instance having a healthy cooked meal for him when he returns home from work. This way he would not need to always pick up takeaways on his way home as he would have a healthy cooked meal at home. Also the fact that James works long hours has also affected his health, the reason I believe this is because this could be the reason as to why he skips meals due to not having time to eat during work times which is also now making James feels often tired. James health is at risk, the fact that his working hours are so long may also be the reason to why James has not enrolled in gym, as I mentioned above he may feel extremely tired when he returns home from work and does not have the energy to exercise. Also the fact that he often skips meals does not help the situation because he is not receiving enough nutrients to give him energy he requires. I recommend that James starts off by possibly making slight alterations in his working hours and replace them with time for himself. The reasons for this is because James is clearly on a route to becoming obese and he needs to make some time for himself to exercise and better his health. As well as exercising, as I mentioned in the previous paragraphs, he has to change his eating habits as this is the main reason for his weight issues. I believe that a plan would be very beneficial for James to implement in his life because due to the fact that he’s a chief executive of an international company, means that he possibly has a lot of daily responsibilities at work and if he had a plan of what to eat and what time he has free to exercise, he will not become stressed and confused because it will all be written down. In this plan he should write down all the hours he works during the week and the breaks he has in between, he should also implement his new healthy diet in this plan and write the times he eats meals and snacks in between. I believe that after doing this and following through with the plan, he will adjust to the plan and begin to lose some weight and become healthier. Also more importantly James must always carry a packed lunch and fruits to work so he does not skip lunch and after lunch if he begins to get hungry again, he can snack on some fruits instead of buying unhealthy snacks. In conclusion, I believe that the recommendations I have made for James will only be advantages to him. This is because he will begin to lose the weight he has to lose in order to be healthy; his BMI will drop to average weight and also most importantly he will be living a healthier lifestyle and decrease the risk of having serious health problems. In addition, he will begin to have more energy throughout the day to cope with his every day routine without feeling as tired as he did when he did not pay attention to his diet and weight.

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How important are marketing promotion strategies in the success of a monopoly - Term Paper Example Monopoly can be created as a result of social or political inclination whereby consumers are influenced to prefer a particular producer or seller. This is evident where nationalism dictates what is produced and sold in the market. For instant, there are certain market economies that advocates for protectionism where consumers in that market are influenced to buy products from a particular producer or seller. This strategy often restricts other producers or sellers with intention to invest in the same market structure. In a monopoly market structure, the government often plays a greater role in selecting the producer or seller to dominate a particular market for products and services. For instance, the government often maintains monopoly in selecting firms the favor in a particular sector. In most markets, the sectors that monopoly structure is dominant include the telecommunication sector or the pharmaceutical sector (Amadeo, 2014). This paper explores how marketing promotion strateg ies are important in the success of a monopoly. Maintaining monopoly over a product means that the producer or seller has to stay ahead of other firms in terms of coming up with strategies main to retain their customer base. This is because the demands from customers or consumers are dynamic and maintain a static strategy may result to a backlash from consumers who can decide to look for other sellers or producers willing to meet their demand or reject products from a monopoly producer or seller (Freire, 2009). The drawback with a monopolistic structure is that a product or service often becomes monotonous in the market and customers may lose interest in their products if the monopolistic producer or seller is not creative enough to keep consumers enthusiastic about their products or services. As a result of globalisation and a pressure to liberalize the global market, maintaining a monopolistic market structure is becoming more difficult as similar products are

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