Electronic and Mobile commerce Assignment Example | Topics and Well Written Essays - 1000 words

Electronic and Mobile commerce - Assignment ExampleThe company has as well expanded its menu to include fruits, smoothies, wraps, fish, salads and seasoned fries.This company adheres to B2C model of business. The corporation offers affiliation and franchise to local people who adhere to companys rules and decreeofall aspectsto the business. The customers can get service through directly visiting the store. The customer can indian lodge and eat there itself or get a takeaway meal. The second method is dialing toll-free number and order meal forthe door-step delivery.As the corporation is considering a new avenue of business, that is online, it needs to create a comprehensive business strategy to get success in this venture.Creation of anewbusiness strategy fornewmedium of communication is not so easy as it includesa lot ofinvestment in various parts of business and new strategies.As the proposed investment is big, it is necessary to fancy the rate of returns and increase in busine ss sales. This issue can be resolved by commissioning market research forthe Internetand mobile stack of the existing customer group.As the market report is very positive, the company decides to implement electronic and mobile commerce in form of easy to entranceway user-friendly interactive website and mobile app fromwhere the customers can choose food items from menu and order fordoorstep delivery.There area lot ofonlinetools that helps to publicize theMcDonaldsonlineorder services such as social networking sites,photo-sharingsites, blog sites.These sitesofferfreeservices,and company can maintain close relationship amongthe members of the sites and can easily update them aboutfresh services, schemes,brand newfood itemsonthe menu.Today, Smartphoneisbecoming very common as most of the people prefer to purchase them for twain business and pleasure. With Smartphone app., the customers can easily order from